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Asim Adhikary -
Fordham University Honors Student
Brand Strategy * Marketing * Partnerships
Just like a really cool and chill guy overall
I’ve worked across marketing, analytics, and partnerships in roles spanning Coca-Cola, FIFA, renewable energy, and tech startups. I’m looking to continue building experience in brand strategy, marketing, and partnerships where creativity, strategy, and people come together :)
Selected Works
Power Flex
During my Summer internship, I created a 2026 industry outlook for the renewable energy space. I discovered four key trends from a major annual report and turned them into a 10-minute presentation, which I presented to my manager and senior executives. It was a great opportunity to turn research into a clear story while learning about an industry I wasn’t very familiar with.
Research • Trend Analysis • Presentation
House Of Lee
House of Lee is my family’s restaurant located in Omaha, Nebraska. I’ve been hands-on with nearly all of the marketing behind the business, from designing menus and building the website to promoting events and shaping how we show up online. I’ve included our menu here as part of this selected work. Don’t look if hungry!!
Branding • Digital Marketing • Promotions
DC on Film
I brought a disposable camera with me on a weekend trip to Washington, D.C., captured moments throughout the visit, and later had the film developed. After getting the photos back, I edited them into a 30-second video set to music and shared it on social media. Just a simple way to document a weekend with friends in a format I had been dying to try out!
Photography • Video Editing • Storytelling
Fordham STEP
I’ve been part of the Fordham Science and Technology Entry Program (STEP) since my freshman year, supporting its mission to prepare middle and high school students for college and future careers. Recently, I built a website to help students discover scholarships and opportunities they may have missed, and I’ve also contributed to the program’s marketing through event graphics, informational materials, and outreach efforts.
Website Development • Marketing • Outreach
Consulting Cup
The Consulting Cup is a semester-long, team-based competition that simulates real-world consulting by challenging students to analyze a major company and propose solutions to its biggest business challenges. My randomly selected team was assigned to Costco, where we evaluated the company’s strategy and developed a recommendation to improve overall performance. Our final presentation advanced to the finals round, where we presented to a panel of professors and industry judges.
Strategy Analysis • Problem Solving • Group Work
Brown University Application Video
As part of the Brown University undergraduate application, students are encouraged to submit a two-minute video explaining why they’d be a good fit for the school. I decided to take a creative risk and made my own cover of Empire State of Mind to tell my story — which is probably why I got rejected. I’ve attached the video here anyway… Hope you enjoy!
Creativity • Performance • Storytelling